Every business can use Google Analytics to make smart changes to website content, navigation, layout, and approach to promotions. Here’s how to get started.
Google Analytics is a powerful web analytics tool. A Google Analytics power user might rely on it to establish goals, analyze campaign performance, drive e-commerce, and gain a deeper understanding of customer behavior.
1. Focus on content people care about
2. Streamline site navigation
3. Make sure your site works well for visitors
4. Improve promotions
Check in on your Google Analytics data periodically. For many small to midsize businesses, a look at Google Analytics data each month—or even each quarter—may be sufficient. And don’t redesign your site on Tuesday just because you noticed traffic went down on Monday.
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