Business Websites | Profiles | Logos & Branding. Email info@penit.co.za
Great brands don’t bring the most utility to people’s lives – they bring the most meaning. Our job is to create an identity that communicates your reason for being – a brand that stands for something and attracts loyal fans, not just customers. This starts with a name and logo, the simplest expression of your vision. We’ll then clarify what makes you different – your ‘unique selling proposition’. Then it’s on to defining your brand guidelines and crafting a tone of voice. When all these elements are put together, what you get is a strong and clear identity. A new look, your own collection of imagery and typefaces, consistent language and a brand that is worthy of love – not just money.
