The method we use to determine the value of PR coverage is based on an advanced formula that takes into account article size (including accompanying photos); the medium or publication in which coverage appeared; as well as the readership and print runs of that publication / platform.
This universally accepted formula provides an accurate estimate of the value of published and flighted PR content, allowing us to demonstrate our clients ROI.
Partner with a PR agency who’s committed to growing your brand! info@penit.co.za
